![]() For more information, visit About The Pets Table HelloFresh has offices in New York, Chicago, and Boulder. ![]() HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America in 20 by Newsweek. In 2022, HelloFresh furthered their mission to “change the way people eat forever” by delivering more than 490 million meals to customers across the U.S. Founded in Berlin in November 2011, the Company now operates across 18 international markets. HelloFresh is the world’s leading meal-kit company. ¹ Forbes Advisor: Pet Ownership Statistics 2023 To learn more about The Pets Table, visit Sources: By taking a quick quiz and inputting crucial information about a pet, including their breed, age, weight, activity level, build and more, The Pets Table is able to calculate the pet’s calorie requirements and customize meal plans that best meets their needs. Personalization & Care: Personalized plans help differentiate The Pets Table and ensure pets are getting the right, unique meals. To launch, The Pets Table will offer 4 different plans for dogs including Fresh, Air-Dried, Mixed, and Half of Fresh options, all at a competitive price. Quality & Convenience: The company believes that pets deserve the same high-quality food that humans enjoy, which is why they worked to find the best suppliers and nutritious ingredients for their meal options. The Pets Table team spent nearly two years developing recipes using fresh ingredients and with vets to ensure they meet standards set by the AAFCO’s (Association of American Feed Control Officials) Dog Food Nutrient Profile for all life stages. Health & Longevity: Providing pets with a wholesome, minimally-processed diet is core to the brand. ![]() The Pets Table brings differentiation to the market through the following attributes: Customers are able to tailor one of four plans, for the exact caloric needs of their dog. The customizable dog food service is aimed at disrupting the market with a unique value proposition. “After personally witnessing issues with the current pet food options for my own dog, my co-founders and I decided to use our experiences to solve the problems that pet parents face when feeding on a daily basis,” said Laurent. The Pets Table founders, including CEO Laurent Guillemain, are seasoned HelloFresh leaders, bringing their knowledge and expertise to the new brand. Thanks to the company’s extensive operational network throughout the US, The Pets Table is able to procure from top quality suppliers, utilize logistics partners, optimize costs, and deliver a competitive price for customers. The Pets Table, which is launching initially with food solutions for dogs, will benefit from HelloFresh’s manufacturing capabilities and technology infrastructure. It’s estimated that by 2025, the online pet food market share will increase by nearly 20%.⁴ Pet food lends itself well to the subscription business model as customers make purchases regularly and benefit from the convenience of home delivery. By leveraging HelloFresh’s world-class direct-to-consumer proficiencies, the company is uniquely positioned to disrupt the market with a high-quality, yet affordable alternative to the pet food category.” “We’re thrilled to introduce The Pets Table and bring a healthy, convenient solution for pet parents. With the addition of The Pets Table, the company is aiming to change the way everyone eats forever,” said Laurent Guillemain, CEO of The Pets Table. “For 12 years, HelloFresh has been on a mission to change the way people eat forever. The current total pet food sales are more than $57B in the US³, proving this to be a high-potential market. Since the onset of COVID-19, pet ownership has steadily grown with 78% of pet parents having acquired their pets during the pandemic and roughly 66% of US households owning a pet.¹ A growing number - now about half of US pet owners - say their pets are as much a part of their family as a human member.² Pet parents are willing to invest in healthy and nutritious options for their loved ones. Leveraging their direct-to-consumer expertise across geographies, brands and verticals, HelloFresh is well positioned to enter the pet food category, providing customers with high quality, healthy dog food. Developed in partnership with veterinarians, the subscription-based service offers human-grade fresh and air-dried recipes customized for the exact caloric needs of each dog, at a competitive price point.Īs HelloFresh aims to be the world’s leading, fully integrated food solutions group, the addition of The Pets Table is an important step in diversifying the company’s portfolio. ![]() NEW YORK-( BUSINESS WIRE)-HelloFresh announced today the launch of their new premium pet food brand, The Pets Table. ![]()
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